RESEARCH
Research and analysis tools provide measurable and realistic solutions for reaching the objective of an advertising campaign. They make it easier to determine the strengths and weaknesses of one media in relation to another. These tools also allow us to create a consumer profile and maximize the performance of an advertising strategy. They are excellent guides. However, they must be well understood and properly assessed.
We have the skills.
STRATEGIC PLANNING
Based on a campaign’s challenges and objectives, it guides the campaign’s performance. The fundamental basis of good strategic planning is understanding the terms and measuring tools used in the media. We know how to do it.
MEDIA BUYING
Today’s technological advances lead to an increasing amount of media offerings. This fragmentation makes it hard to make an enlightened decision. Let the experts take care of it.
PRODUCTION
Every project is unique. A creative team of artists and passionate people is every bit as unique. For us, the nature of your project is unique. It will serve as the basis for matching you with the right media. Jo Louis has teamed up with collaborators of all stripes, of all sizes, including yours.